What is out there?

Why pay for cable?

Who’s watching? User/Customer

Customization? What level is good vs. too much?

Accessibility?

Combining devices? TV/Phone/Tablet/Computer/Apps

What is the popular content right now?

User problems/issues? What would they like to solve?

Creating efficiency of singular systems, instead of multiple subscriptions?

What did cable offer originally how did it become successful and in every home?

What other things to people spend money on for convenience but not a necessity?

What objects live on or around your TV and cable box right now?